Earth Day Birthday

Site traffic is about the number of visits to a site. We have already saw some pictures like that at left to illustrate Social Traffic, Site Traffic. You can think about the visitors that go to your home without any invite as they are close friends, they know your address and they like to be at your home. These kind of visitors: people that go to your site using a browser with a link to it we call direct traffic.

Some other visitors can come from sites referring to your site; they saw an invite to visit your home and they go there to visit and may find some other friends too. Social Media is common associated with a party. No, I’m not saying that so many people at home is always a party. It’s always better when it is a party with friends, fellows and some family members we love.
The guy is happy! I can see he’s smiling. Love is beautiful!

We do still have some people searching the address of your home; an old friend, some family members, tax collectors and detectives! Yes! Some of them are paid to find you. Back to the website – if your site is indexed in the search engines databases some people can find it using some keywords. The search engine can find thousands of sites related to the keywords and they will not have enough patience to browse all result pages to see if they found.

Back to your home. Do you are in the yellow pages? Did you list your business or personal address there? Well, let’s think you are a holistic therapist and we still have some difficulties to find you because there are a lot of pages related to holistic therapy!  But, this person is a savvy one – he knows something more about your address – the district and that you are an Reiki expert! He will search ‘holistic therapist florida district 18 reiki expert’. Now there is a chance the he can find you easier, isn’t? Perhaps at the top of search result page one! Yes! It’s possible! You need to know your audience, the volume of normal search, how they search. We know we have a high volume of searches for ‘Earth Day’ on April 22nd of each year. After and before the Earth Day there almost no one search for these words. That is why we are using green related words to write articles, lens, titles at YouTube, Digg friends and many more.

If you search ‘Earth Day Birthday’ you find information about the Social Traffic campaign. You can ask yourself, who is searching for the Earth Day Birthday? If you search for ‘global warming‘, ‘climate change‘ or ‘rain forest‘ you will find that there is a web search volume in the Categories: Lifestyles, Food & Drink, Science, Travel, Reference, and, Entertainment. See the last 90 days: search volume. Yes, it is a ‘nofollow’ link! There, click on Science category and you will see it’s subcategories: Ecology, Geology, Astronomy, Chemistry, Biological Sciences, and Mathematics. There is a small warning icon followed by the text: Less than 10% of searches containing ‘global warming’ or ‘climate change’ belong to the Science category

Back to search engine indexes. To be indexed you need your site search engine optimized and have backlinks to rank better. The sites that links to yours must be good sites with high traffic and high ‘page rank’ – higher page ranks helps your site to get more relevance. Those links that point to your site are called inbound links, back links, backlinks. The links that we have at your site pointing to others sites are outbound links. See at the left image the arrows on white as inbound links – they come from left, from right, from top, from bottom to your site, directories and pages of your domain – and the arrows on yellow – an warning – as outbound links: all links your site points to others sites at other domains or pages.

What is the warning? There is a “hidden” tag on some links that tell the search engines to not follow the site we are linking to. Those links as not giving votes to your site and if you have only nofollow links to it you will only get traffic but the relevance of your site does not change at all. There is link anchored with Reiki, above, to the Wikipedia. I’ve edited the link and added the tag rel=”nofollow” link to not vote to Wikipedia. Of course Wikipedia does not need any additional vote but when I give a vote, without the tag ‘nofollow’ my page rank will be lower. The relevance of your site is one important factor that will show your site better ranked on search results page of Google, for example. If you do not pay to show your site at the first page of search engine results, sponsored links, you need to better rank for that we call ‘organic search’ – normal search result based on the search keywords relevant and consistent with your site title, content, and links from related pages – follow, live, inbound links – pointing to your site. And 75% of the visits come from normal search, 25% come from paid links, sponsored ones.

Wikipedia, Twitter, Facebook, and many more sites use nofollow links. The traffic can come but the relevance of your site will be the same. If the visitors like your site they will come back and you’ll be keeping traffic to your site – that’s not a easy task because you need relevant, interesting and fresh content to keep visitors coming, otherwise they will stop to come back to your site, your home! Easy or not you will need to attract and keep visitors coming. Visitors that are not in your circle of friends will find you searching words related to you, your products or services! So, it’s great to be better ranked and an optimized website for the users you never knew before (and most of them you’ll never know if they don’t come back to by whatever you sell, even yourself, your image, reputation curriculum, etc.)

OMG! My Twitter followers will see ‘no follow’ links? Yes. And at Facebook is the same? Yes.
Calm down! Here is one tip: bookmark you site (URL, link) with a nice title, description, categories, and tags. Then you can post not just your website URL; tweet also your bookmarked URL.

For example, Digg your URL, go to your profile and right click the yellow square, choose Copy Link Location and you have it! That picture has the Digg’s link to this post.
All the other images above have links to amazing sites. Mouse over them, see the tip and the (follow!) link appear at the bottom left status bar of your browser!
Bookmark this post for future reference! Best.