We all would love to gain and maintain the highest possible ranking in global organic search positioning. Attracting the maximum visitors to your site is the optimum goal but it is also essential to know the rules regarding compliancy, brand protection, media awareness and corporate communications. Looking for ways to ensure your company is obtaining the best organic search positions?

What is Organic SEO?

Organic SEO is the process that is used to enable any given website to feature in the natural results in search engines. You cannot buy these positions and although PPC is a method of obtaining a high listing; organic listings hold more weight and are a much more accurate representation of the relevancy and quality of your site.

Organic search positions essentially hinge on the quality of the information in a website and of the search engines interpretation of that information. Leading search engines such as Google, Yahoo and MSN have their own set of regulations – known as search engine compliance – which they use to determine a site’s relevancy based on the information it finds therein. Websites can be optimized with organic SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better organic search position.

Organic SEO facts

It has always been recognized that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilize sponsored listings or PPC.

Most corporate search engine optimization companies now avoid organic SEO and have moved ever further towards paid search (PPC). Ethical search engine optimization and compliance technology is the only way to gain these listings.

If your website adheres to the strict search engine guidelines with informative, well written content, organic listings will serve you well. It will also save you money on the PPC method which is specifically aimed at your budget and skill in setting the campaign.

To test the theory for yourself, visit Google and check out your listings for your main products and services. If you have a good rating by chance, it will be difficult to maintain.

User free webmaster tools from Google, Yahoo and Bing; follow the guidelines, and keep optimizing!

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There is a lot of confusion about the use of hyphens being used in domain names.  While researching hyphenated domain names I found a lot of conflicting information  so I will give you a distilled view of what is currently believed to be the facts  regarding hyphens in domains.

When I started had a lot of trouble finding a domain that I could use to reflect  the topic of my site. It used to be the case that using a hyphen to separate keywords  in your domain name would give you a better ranking in the search engines. For a while this was the case but due to the over zealous use of keywords in domain names,
search engines now consider this as a spam technique.

If you use an un hyphenated domain name like myself using keywords it is generally  believed that search engines such as Google can pick out the keywords. The answer  is undoubtedly anchor link benefits and ease of readability. If you have hyphens in your domain name it is easier for a human to read and recognize the keywords
in a domain.

Recognizing the domain name is one thing but entering a domain name into your browser  is another. It is easier for someone to type the un hyphenated domain name and it  is easier for someone to give out the domain name to a customer if it doesn’t have  hyphens in it. If a webmaster links back to your site from their site they often  use the domain name as the anchor text. I do use hyphens but only in my file names  as this makes it easier for people to read and people are less likely to type in a page name as they are a domain name.

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